Link: The back of the Fence

Great keynote from Joe Cieplinski on Apple's success and how it is not just and not mainly about design. I've been an apple shareholder since the early days of the iPhone, and while the share is now at an all time high, I've been through many ups and downs. Many analysts and average dudes fail to understand that Apple is much more than a few well designed products. Actually, while product and design is at the very core of Apple, it's the rest of Apple's operations that truly differentiates the almost-bankrupt Apple of the 90s and the most valuable company in the world.