Chaos & Creativity

"Chaos can be a positive thing. Chaos is inherently part of the creative act. To embrace creativity means you must also embrace chaos. Things don't happen when everything is neat and "just so". Creativity is all about disruption. The people who tell you that creativity is pain-free are liars. The people who tell you they've got a plan are liars. There is no plan. There's just you, God and the need to invent. And this uncertain world is what most of us now find ourselves entering, willingly or otherwise."

Hugh Macleod

A thought to my agency friends

"The future of advertising is clients increasingly asking their agencies to help re-invent not just their brands, but their actual companies. The future is agencies being increasingly unable to deliver on this."

Hugh Macleod on Gapingvoid