What happens if you make ads fun?

I think everybody working in communication thought about this, but very few ever actually MADE a funny ad, especially on TV where just ignoring is tougher.
On the internet of course ignoring is easy and people have long been trained at that.
This opened a new market for advertising. Internet wasn't a new media to deliver commercials, as we all first thought. It was a platform where users could actually find interesting/useful ads when they were in the mood.

Now Google may be trying to do this all over again, not selling usefulness, but selling fun instead.

According to Mashable, Google is planning to distribute preroll 30 sec "webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network".

The idea that Google would be making available content that is unique and something that people will want to watch — after all who doesn’t like watching cartoons — via their AdSense network, is in my opinion something of a game changer for the ad business.

I agree. This could be a way to start monetizing YouTube as well. And the fact that Google knows everything about you can very well mean that they'll deliver something you not only think it's funny, but that can also lead to purchase.