Why should I?

Ok it's no secret that I'm kind of an Apple fan.
But there's a reason for that. And the reason is that Apple is one of a handful of large companies (not only tech related) that really gets what marketing is.
Have you ever wondered why the hell you should plug your spanking new mobile device and wait for hours for it to charge before actually using it?
Well, Dave Winer is asking the same question today to his Nokia N800...