Pls let's stay small

Cool post from AdAge about how thinking small can be the best way to deliver real innovation and ultimately build value for your company. Yes, even a CPG company (they take Orange Glo as an example).
As per most AdAge posts this is too much qualitative but I found some of its points to be fair:

By seeking innovation certainty, which simply does not exist, not only do you waste years getting to market and thousands, if not millions, of dollars in development, you also cultivate risk-averse employees who are afraid to reach for the big idea.

and...

Invite intuition into the innovation process. Cultures of "show me the data" have resulted in companies' perpetually chasing trends and numbers instead of great ideas.

Please, please let's keep our small company mindset.