I agree with Seth Godin when he says that great marketing is not about "in" or "ignore". It is about "in" or "out". It strikes me how often the choice of NOT wanting something is perceived only as an issue for a brand. Sometimes, it's the core of brand equity.
In related news, a US Senator sues God. No, seriously. The lawsuit explains that the Defendant "directly and proximately has caused, inter alia, fearsome floods, egregious earthquakes, horrendous hurricanes, terrifying tornados, pestilential plagues..." (bonus: here's Scott Adam's pov)
Finally, I want one of these.
I know this post is 75% pointless. Now it's up to you to decide if you still want to read this blog or not. Yadda yadda yadda.
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