Dinosaurspeak

And speaking about GapingVoid, here's a rather cool post I wish everybody in the industry (er... in any industry) would read.

"Dinosaurspeak". That rather sociopathic combination of being completely focused on customer benefit and yet completely selfish at the same time.

[my personal consideration: while the 90s' complexity has seamingly disappeared everywhere, it's apparently finally popping up in marketing/adv in the last 5/6 yrs]