Can Ads be Social Objects?

I think this is nothing short of genius.
It's so innocent and yet "nasty", it reminded me of the GapingVoid cartoons (that BTW you can spot on this very blog sidebar).
I wonder if this is a social object as well...

Click here for the full size ads (link via BoingBoing)

In related news, Stefano is still playing the I'm not losing my job game :)