For I know that you are lazy (otherwise you had already found a better blog than mine), here's a very short summary that won't teach you anything but you could still say "of course I read it":
- Advertisers need to get better at creating a 1:1 experience for their users. As an example, she cited the work that Cadillac did with their MyCadillac campaign.
- Advertisements need to continue increasing personalization. This was surprising to me, given that I don't believe Google has publicly announced any plans to incorporate behavioral targeting into their ad delivery system.
- Users are demanding the delivery of information to be an experience and advertising must respond to it, just like content needs to.
0 comments:
Post a Comment