"The future of advertising is clients increasingly asking their agencies to help re-invent not just their brands, but their actual companies. The future is agencies being increasingly unable to deliver on this."
Thursday, July 17, 2008
A thought to my agency friends
Monday, June 30, 2008
What happens if you make ads fun?
I think everybody working in communication thought about this, but very few ever actually MADE a funny ad, especially on TV where just ignoring is tougher.
On the internet of course ignoring is easy and people have long been trained at that.
This opened a new market for advertising. Internet wasn't a new media to deliver commercials, as we all first thought. It was a platform where users could actually find interesting/useful ads when they were in the mood.
Now Google may be trying to do this all over again, not selling usefulness, but selling fun instead.
According to Mashable, Google is planning to distribute preroll 30 sec "webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network".
I agree. This could be a way to start monetizing YouTube as well. And the fact that Google knows everything about you can very well mean that they'll deliver something you not only think it's funny, but that can also lead to purchase.
On the internet of course ignoring is easy and people have long been trained at that.
This opened a new market for advertising. Internet wasn't a new media to deliver commercials, as we all first thought. It was a platform where users could actually find interesting/useful ads when they were in the mood.
Now Google may be trying to do this all over again, not selling usefulness, but selling fun instead.
According to Mashable, Google is planning to distribute preroll 30 sec "webisodes from Family Guy creator Seth MacFarlane via their AdSense publisher network".
The idea that Google would be making available content that is unique and something that people will want to watch — after all who doesn’t like watching cartoons — via their AdSense network, is in my opinion something of a game changer for the ad business.
I agree. This could be a way to start monetizing YouTube as well. And the fact that Google knows everything about you can very well mean that they'll deliver something you not only think it's funny, but that can also lead to purchase.
Sunday, June 29, 2008
All you need to know about Marketing
All you need to know about Marketing, you can read in less than 5 minutes here.
Here's my favorite part:
Here's my favorite part:
PRODUCTS (and services) are physical manifestations of the story. [...] When in doubt, re-imagine the product. Push it to be the story, to live the story, to create a myth.Txs Seth Godin
Living my Meaning
A lot has happened since I last posted something to you folks here. Life is been catching up with me and I mostly kept up with twitter and - recently - friendfeed. Also, my Tumblr kept my stupid stuff from hitting this blog... My fault, let's just be friends again, alright?
Ok I understand it's my turn to make a step in your direction, so I suggest you have a look at this post from Hugh Macleod. This is a follow up to a post that I consider one of the top 10 from Hugh.
In short, here's my takeout:
1. Meaning scales
That is, you get to chose which is your meaning in life, and that choice alone makes your meaning, as humble as it may be, worth anything to you (or: "The size of the endeavor doesn't matter as much as how meaningful it becomes to you")
2. People don't
Here you can see a couple of years went by from the first post. Meaning is not everything anymore. You've got to have lunch and feed your cat. You've got to call your aunt Mary on her 84th birthday. That's not part of your adventure, still it's what takes 50 to 80% of daytime for most of us.
What I'm into now is exactly this. I'm struggling to merge those 2 things. I feel I need to, to avoid living 2 different lives (and believe me, one is difficult enough for me).
I think there are 2 different approaches:
You can scale up your mundane tasks. That's what weird people does. That's why they get noticed. They live their meaning and have no problem bringing it home with them for dinner.
Or, you can take the exact opposite route (which it seems to me is the one people go through most often) scaling down you meaning.
What I mean is that you can make mundane tasks your meaning in life. Some people do that with kids, others with their job, but the list is endless.
If I think about it, I see there's nothing bad with that approach in principle.
Which kind of person do I want to be? Do I need to have people pointing their finger at me to make sense to all of this?
Of course I don't know. But I'll keep you posted :)
Ok I understand it's my turn to make a step in your direction, so I suggest you have a look at this post from Hugh Macleod. This is a follow up to a post that I consider one of the top 10 from Hugh.
In short, here's my takeout:
1. Meaning scales
That is, you get to chose which is your meaning in life, and that choice alone makes your meaning, as humble as it may be, worth anything to you (or: "The size of the endeavor doesn't matter as much as how meaningful it becomes to you")
2. People don't
Here you can see a couple of years went by from the first post. Meaning is not everything anymore. You've got to have lunch and feed your cat. You've got to call your aunt Mary on her 84th birthday. That's not part of your adventure, still it's what takes 50 to 80% of daytime for most of us.
What I'm into now is exactly this. I'm struggling to merge those 2 things. I feel I need to, to avoid living 2 different lives (and believe me, one is difficult enough for me).
I think there are 2 different approaches:
You can scale up your mundane tasks. That's what weird people does. That's why they get noticed. They live their meaning and have no problem bringing it home with them for dinner.
Or, you can take the exact opposite route (which it seems to me is the one people go through most often) scaling down you meaning.
What I mean is that you can make mundane tasks your meaning in life. Some people do that with kids, others with their job, but the list is endless.
If I think about it, I see there's nothing bad with that approach in principle.
Which kind of person do I want to be? Do I need to have people pointing their finger at me to make sense to all of this?
Of course I don't know. But I'll keep you posted :)
Sunday, March 23, 2008
Easter Egg Hunt
Chris Brogan has started a nice Easter Egg Hunt:
I can't say I always agree with him but he occasionally writes good stuff :) so I decided to show him some love!
www.finalburp.wordpress.com
Oh, and here's the link back to Chris!
Here’s what you do: find a “hidden gem” blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. Make sure there are TWO links in the post: one to that new site so we can find it, and one back to [chrisbrogan.com].So here's my take: below you find a link to Stefano's blog.
I can't say I always agree with him but he occasionally writes good stuff :) so I decided to show him some love!
www.finalburp.wordpress.com
Oh, and here's the link back to Chris!
Thursday, December 27, 2007
Benazir Bhutto Killed
As I just wrote, Twitter gave me a VERY BAD NEWS today:
Benazir Bhutto was killed in suicide attack.
Mahalo has a page on this.
Here you can find her wikipedia page.
It's weird how all of my sources of information didn't exist 3 years ago.
But today I'm not in the mood of commenting anything. Pakistan is likely to fall rapidly into civil war. To quote Dave Winer "160 million people, with nukes".
Again, this is a sad day.
Benazir Bhutto was killed in suicide attack.
Mahalo has a page on this.
Here you can find her wikipedia page.
It's weird how all of my sources of information didn't exist 3 years ago.
But today I'm not in the mood of commenting anything. Pakistan is likely to fall rapidly into civil war. To quote Dave Winer "160 million people, with nukes".
Again, this is a sad day.
Free: The Past and Future of a Radical Price
Follow this link to view a video from Chris Anderson on price and how technology affects it.
This is a must-see for anybody that wants to have even a vague idea on what's happening in today's economy.
Chris (link to wikipedia) is editor in chief of Wired and the writer of one of my all-time favourite business books, The Long Tail.
Via Guy Kawasaki (txs!)
UPDATE: totally unrelated but way too important not ot mention. I just got informed (via Twitter) that Benazir Bhutto was killed in suicide attack. This is a sad day for democracy.
This is a must-see for anybody that wants to have even a vague idea on what's happening in today's economy.
Chris (link to wikipedia) is editor in chief of Wired and the writer of one of my all-time favourite business books, The Long Tail.
Via Guy Kawasaki (txs!)
UPDATE: totally unrelated but way too important not ot mention. I just got informed (via Twitter) that Benazir Bhutto was killed in suicide attack. This is a sad day for democracy.
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